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Getting blog views can be incredibly hard, especially as a beginner. As a blogger we want people to enjoy our content and click on our links. However, getting people to your blog is just the first step in becoming a successful blogger. Once you begin creating posts that are gaining some traffic, you need to figure out how to make those viewers stay. Here’s how.
Last Sunday one of my blog posts skyrocketed on Pinterest (this one to be exact). I truly could not contain my excitement. But once Sunday was over, those views went back down to normal.
I started looking into the stats of that day and how much readers were actually viewing and according to the analytics my viewers average time on page is one minute and fifty-nine seconds. Which isn’t horrible. However, once you dig a little deeper the stats give you a little more detail on what is happening during that time frame.
Though my time on the page seems okay, my bounce rate is incredibly high and my session duration is very low. These both mean that people are only going to one specific post and then leaving. Nothing is keeping them on my page long enough for those categories to measure more time on page. Lucky for us, this is fixable.
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1. Create Cornerstone Content
If you blog with WordPress you may have seen the option to select whether the article you are creating is cornerstone content. It then provides a link explaining exactly what that is.
Selecting a post as cornerstone content is saying that it is very important. You may write posts that are similar so letting the analytics know that you dub one more important than another will give it a better chance to get higher up in the search bar. Selecting this will also make the SEO slightly more strict when you are writing your post. It is a great way to help you create the best blog post possible.
2. Have a Call-to-Action Title
Another way to get people interested in making sure that each post is titled as a call-to-action. Just like with cornerstone content people are more likely to go to the posts to the top of a search engine or ones that they believe they will learn something from. Instead of creating a post titled “This Is How I Got More People to My Blog” switch it to “5 Insanely Helpful Tips To Skyrocket Your Blog Traffic”. Make it enticing, use buzzwords that showcase how beneficial what you created is. Instead of highlighting yourself in the post by using “me” or “I”, use “you”. It creates the image that this post was written specifically for your readers, which it was right?
3. Create Beefy Content
That may sound like a weird way to put it, but people want all the details! Beefing up your blog posts with as much information as possible will not only keep people on your site longer but they will know you create the best information they are looking for. No one wants to waste their time on half-ass information. I have seen several advice posts on how each post should contain 1,000 to 1,500 words.
Now, this isn’t always the case. You need to make sure you have the correct word count for the correct content you are creating. A blog such as this, where I am giving you tips and tricks need more content. The more knowledge the better. If you are writing more lenient pieces such as fashion favorites or gift guides you can tone down the talking. When it comes to listicles viewers aren’t necessarily looking for your opinion on every single product but the overall list its self. Regardless of what you blog is about, people just want to know they are getting the good stuff.
4. Link Back To Previous Posts
Okay, so now you have utilized the tips to get people to come to your blog. But your bounce rate is still looking like crap. It is time to Promote yourself! You want to show your readers that you have a lot to offer. If they are a first-time viewer they have no idea that you have a post about how you made $200 in one month of blogging or you know the secret to mastering a blogging side hustle while working full-time. How would they if you aren’t linking back to your previous posts?
The farther I go in my blogging journey the more I realize that it is all about looking like you know what you’re doing. Show that you have more information they could use. Make sure it is related to the post they began reading, if they are reading about blogging and you send them to fun facts about your cat the transition may not interest them. Keep it relevant, keep it interesting and keep it real.
Pro Tip: If you created a post that is can relate back to a post you may have written months ago, update that old post! Put those related links in everything you write regardless of the time change. The more you create the more relevant those older posts will be.
Blogging is not a quick or easy career, there is a lot of strategy behind it all. Though I love the blogging community there is still a lot of competition. We all want our posts to be on the top of the search bar and we all want to land that campaign. The only way to accomplish this is by strategizing even the smallest aspects of your blog. What is one aspect of your blog that you wish you could get a handle on? Comment below or let me know on Instagram where I show blogging behind the scenes IG stories.